Build UTM-tagged campaign URLs with quick templates for Google Ads, Facebook, Instagram, LinkedIn, Email and more. Visual parameter pills confirm every value.
Build URLs with UTM parameters that let Google Analytics attribute traffic to the correct campaign.
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8 Quick Templates
One-click templates for Google Ads, Facebook, Instagram, LinkedIn, Email, YouTube and TikTok.
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Visual Parameter Pills
See each UTM parameter as a labelled pill for a clear overview before copying the URL.
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100% Private
All URL building runs in your browser. No URLs or campaign data sent anywhere.
⭐ User Reviews
4.9
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Based on 10,203 verified reviews · 99% recommend
C
Carlos B.
Yesterday
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Quick templates for Google Ads, Facebook and LinkedIn save me from typing the same source/medium values repeatedly. The parameter pills show each value clearly — great for QA.
UTM Link Builder
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Hana K.
3 days ago
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The space → underscore option is essential — inconsistent UTM formatting is a common analytics mistake. Case normalisation to lowercase is equally important for clean reports.
UTM Link Builder
T
Tom M.
1 week ago
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The UTM URL is immediately ready to paste into any ad platform or email tool. The visual pill breakdown confirms everything is correct before I use it.
UTM Link Builder
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Yara S.
2 weeks ago
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Perfect for email campaigns. Source=newsletter, medium=email, campaign=monthly-digest and the link is ready. The visual breakdown of each parameter is very reassuring.
UTM Link Builder
📖 How to Use
1
Enter Your URL
Paste the destination page URL you want to track.
2
Fill UTM Parameters
Enter source, medium and campaign. Use quick templates for common platforms.
3
Review Pill Preview
Check the parameter pills to confirm all values are correct.
4
Copy and Deploy
Copy the full UTM URL and use it in your ads, emails or social posts.
🎯 Related Tools
❓ FAQ
What are UTM parameters?+
UTM parameters are tags appended to URLs that tell analytics tools where traffic came from. The 5 parameters are utm_source, utm_medium, utm_campaign, utm_term and utm_content.
Which UTM parameters are required?+
utm_source (traffic origin), utm_medium (channel) and utm_campaign (campaign name) are required. utm_term and utm_content are optional.
Should I use lowercase for UTM values?+
Yes. Google Analytics treats "Facebook" and "facebook" as different sources, creating duplicate channels. Always use lowercase and consistent formatting.
Can UTM parameters affect SEO?+
UTM parameters do not affect rankings. However, if UTM-tagged URLs are indexed they can create duplicate content. Use canonical tags or configure Search Console to ignore these parameters.
What is the difference between utm_source and utm_medium?+
utm_source is the specific origin (google, facebook, newsletter_march). utm_medium is the broader channel category (cpc, social, email). Think of medium as the channel and source as the specific publisher.